GFK CONSUMERSCAN PDF

Every day, people make countless decisions to buy FMCG products at supermarkets, discount retailers and delicatessens. The challenge of online marketing in the area of FMCG is that the consumers are online, but make most of their purchases in person. How can you bring these worlds of media together effectively in order to achieve a measurable impact on your target audience? Directly approaching buyers of FMCG products maximises accuracy, generates additional potential and significantly increases the effectiveness of your advertising investments. Integrating online shopping data in TGP allows you to reach online buyers with an interest in certain products and specific buying intentions — differentiated by product segments with strong sales.

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European Retail Research pp Cite as. In this report we present an overview of the retail sector in Hungary. After the transition, the nineties brought new opportunities for making up for all those years, mainly as a result of liberalized legislation.

By the mid-nineties, this trend was further strengthened by the appearance of hypermarkets and shopping malls. The various forms of non-store retail had also started to develop after the transition and managed to win the trust of consumers — only to lose it again rather quickly. Unable to display preview.

Download preview PDF. Skip to main content. This service is more advanced with JavaScript available. Advertisement Hide. The Retail Industry in Hungary. This is a preview of subscription content, log in to check access.

Behm, I. Google Scholar. Csato, T. Flatters, P. Bolt hatan bolt, in: HVG, Karsai G. Martonffy, A. Mohacsi, K. Nepszabadsag : Elelmiszer kiskereskedelem, Nepszabadsag, Nielsen a : Nielsen press material, 24 March Nielsen b : Nielsen press material, 20 April Nielsen c : Nielsen press material, 14 March Penzcentrum a : Auchan press material March 9, , www.

Penzcentrum b : CBA press material April 15, , www. Szilvasi M. Zurane Viktor, A. Personalised recommendations. Cite chapter How to cite? ENW EndNote.

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The ZUMA data file version of the GfK ConsumerScan household panel

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