ITC E-CHOUPAL CORPORATE SOCIAL RESPONSIBILITY IN RURAL INDIA PDF

Set against the background of under-served, over-exploitation of rural India, this case shows how the use of technology to Indian conglomerate ITC has transformed the lives of many rural Indians at the same time, he was the company. Constantly suffers from an inefficient supply chain in rural agriculture, ITC e-Choupal initiative implemented in Under this initiative, ITC created a small internet kiosks in villages that allowed farmers to have access to effective and transparent alternative to traditional Mandi for marketing their products. By establishing a direct link between the farmer and ITC, e-Choupal considerably weakened the role of intermediaries, thus providing farmers more money for their products. In this e-Choupal of ITC not only to ease the problems of agricultural supply chain, but also achieved the benefit and economic recovery and empower the Indian farmer.

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Set against the background of under-served, over-exploitation of rural India, this case shows how the use of technology to Indian conglomerate ITC has transformed the lives of many rural Indians at the same time, he was the company.

Constantly suffers from an inefficient supply chain in rural agriculture, ITC e-Choupal initiative implemented in Under this initiative, ITC created a small internet kiosks in villages that allowed farmers to have access to effective and transparent alternative to traditional Mandi for marketing their products.

By establishing a direct link between the farmer and ITC, e-Choupal considerably weakened the role of intermediaries, thus providing farmers more money for their products. In this e-Choupal of ITC not only to ease the problems of agricultural supply chain, but also achieved the benefit and economic recovery and empower the Indian farmer. While e-Choupal was conceived as a response to the ITC in its supply chain woes, ITC quickly realized that they had discovered a delicate balance between the achievement of corporate profitability and the creation of social contribution.

Given the many problems faced by poor rural Indians, ITC expanded its e-Choupal framework of the basic services such as access to health, education and information. They even kept in touch with other companies, including fast moving consumer goods companies and financial companies to deliver products and services to rural Indians, who had commanded a huge premium, or were simply not available.

Transformed into a platform for community development, e-Choupal was the eradication of poverty and the gradual destruction of the rural isolation, even during the ITC continues to enjoy the benefits of functional procurement and distribution chain cost.

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ITC e-Choupal: Corporate Social Responsibility in Rural India Harvard Case Solution & Analysis

ITC Brands are designed and customized to delight the diverse tastes, needs and lifestyles of the discerning Indian consumers. ITC's brands reach million Indian households. ITC believes that businesses can bring about transformational change to create a more sustainable future. To serve larger national priorities, ITC has made societal value creation the core of its business strategy.

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Below are the available bulk discount rates for each individual item when you purchase a certain amount. Register as a Premium Educator at hbsp. Publication Date: June 30, Source: University of Hong Kong. Set against the backdrop of under-served, over-exploited rural India, this case highlights how the use of technology by the Indian conglomerate ITC transformed the lives of many rural Indians at the same time that it was benefiting the company.

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ITC e-Choupal: Corporate Social Responsibility in Rural India

How it impacts financial decisions regarding project management? It also touches upon business topics such as - Value proposition, Government, Operations management, Social enterprise, Social responsibility. Set against the backdrop of under-served, over-exploited rural India, this case highlights how the use of technology by the Indian conglomerate ITC transformed the lives of many rural Indians at the same time that it was benefiting the company. Continually plagued by an inefficient supply chain in rural agriculture, ITC implemented the e-Choupal initiative in Under the initiative, ITC set up small Internet kiosks in villages that allowed farmers access to an efficient and transparent alternative to the traditional mandi for marketing their produce. By establishing a direct channel between the farmer and ITC, e-Choupal significantly marginalized the role of middlemen, thereby ensuring farmers more money for their produce.

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